NuWave has debuted a new logo that will appear on several of the company’s more popular products.
The new logo features clear, contemporary red type, incorporating the company’s motto, “Live Well for Less.” This logo is part of an intensified branding effort that included a company name change to NuWave, LLC earlier this year, company officials said.
“Just as our technology is always evolving and improving, our marketing strategies are changing with the times,” said Keith Hamden, the company’s senior vp/sales. “Our new logo is simpler and more focused, with a unique, memorable look that reflects our niche in the marketplace.”
The updated logo that will appear on its flagship products, including the NuWave Pro Infrared Oven, NuWave Precision Induction Cooktop, NuWave Duralon 2 Ceramic Non-Stick Cookware and NuWave Flavor-Lockers.