NY Now Readies Seminars For Winter Market

During the upcoming winter 2018 market, NY Now will again offer a schedule of events and educational seminars to attendees.

Sessions are led by industry experts including representatives from associations, leading trade and consumer publications and more. Registration is now open.

“No matter the size of your company or number of employees, there are always new things to learn when it comes to running a business, particularly in our industry,” said Randi Mohr, vp/director, NY Now. “However, we realize how much that scheduling plays a factor when looking for these important educational opportunities, which is why we continue to provide programming from top level experts during NY Now so our attendees can maximize their time and take home a wide range of insights on a variety of topics.”

The initial schedule of seminars includes:

Sunday, February 4 

10:30 am – Creating a Standard Operating Procedure for Your Business

10:30 am – Kick-Start 2018 with a Plan for The Numbers (Part 1 of 3)

12:00 pm – Innovative Purchasing – Consumer Patterns in Personal Care Products

1:30 pm – Facebook 2018: Making the Most of Social Media’s Giant

2:30 pm – Kick-Start 2018 with a Plan for The Buy (Part 2 of 3)

Monday, February 5

8:30 am – Puttin’ on the Paint – From Theory to Selection, presented by the IFDA

10:00 am – Kick-Start 2018 with a Plan for the Marketing (Part 3 of 3)

10:30 am – Contests, Sweepstakes & Social Media, Know the Rules!

10:30 am – Influencer Marketing on a Budget: Leveraging Micro-Influencers to Boost Your Business

12:00 pm – Community Connections: Leverage Shop Local Trends through Retail Events to Drive Sales!

12:00 pm – Drive Traffic and Boost Sales with In-Store Classes and Special Events

1:30 pm – Merchandising for Booths, Pop-Up Shops & Trade Shows

1:30 pm – Sustainable. Timeless. Design

3:00 pm – Emerging Trends in Personal Cares Products 2018

Tuesday, February 6

9:00 am – How Much Should I Buy?

10:00 am – How to Spot, Shop & Sell On-Trend Gift Items

10:30 am – Loyalty Programs: Squeezing More Money Out of Current Customers

11:30 am – A Dialogue on Design

1:30 pm – Magnify Your Business: Tips, Tools & Strategies for Automated Marketing

3:00 pm – Understanding How Trademark Rules Impact Your Business & Branding

NY Now will take place February 3-7 at New York City’s Jacob K. Javits Convention Center.