NY Now Sets Stage For Winter Market

The winter edition of NY Now will take place on February 1 to 5, 2020 at the Javits Convention Center in New York City. NY Now said it will also be taking the next step in its “Retail Renaissance” movement by transforming the winter market into an immersive, experiential environment focused on fueling discovery, igniting the imagination and embracing the retailer journey.

“In 2020, we are embracing the retail renaissance, this sweeping change that is transforming the retail environment,” said Kevin O’Keefe, evp/Emerald Expositions. “Through Transcend we brought retailers beautiful on-floor examples of inspirational presentations created by the nation’s top designers. We introduced Transcend Talks where retailers could learn how to create the best in store discovery experiences for their buyers, how to leverage online and social media, and build customer loyalty.”

“NY Now is excited to continue this journey with our retailers,” he added. “We are refining the discovery and educational experience with Transcend and introducing new exhibition features that will showcase new, unique and innovative products to our retailers, which in turn will deliver a rewarding discovery experience to their customers.”

Expanded educational programming and workshops will feature industry leaders by harnessing their expertise to expand the content and educational programming that evokes inspiration and creates opportunity for retailers and exhibitors to connect, discover and grow their businesses without leaving the show floor, the company said.

The NY Now Handmade pavilion will be open February 1 to 4, while the Home and Lifestyle section will be open February 2 to 5. In addition, attendees are invited to also attend the National Stationery Show (NSS) and Surtex Show, also being held at the Javits Center February 2 to 5.