NYIGF Relaunches Website

The New York International Gift Fair has launched a newly designed website, designed for “optimal functionality,” according to NYIGF.
The site, nyigf.com, features a new modern layout utilizing graphic elements from the fair’s marketing campaign and employs “two level navigation” from its home page so that the user is never more than two clicks away from their desired content, according to NYIGF.
“Social media and constant interactivity have resulted in higher expectations of what NYIGF’s website should offer,” said Dorothy Belshaw, NYIGF director and senior vp/George Little Management. “We’ve transformed the NYIGF site into a 2.0 platform with useful tools and information to extend the trade show experience.”
New home page highlights include “nyigf tv,” a video showcase of exhibits and displays; an industry news ticker offering real-time industry and show information; and a panel of featured products which continuously rotate to feature various product categories of NYIGF offerings.
NYIGF.com also will offer more detailed and comprehensive information about each of the fair’s eight divisions, with “snapshots” of each division listing key exhibitors, relevant retailers and related media outlets.
Links from the home page connect to the NYIGF presence on complementary social media sites, including Twitter, Facebook, flickr and YouTube. There is also a direct link to the Travel Planners site dedicated to GLM events, MyGLMTravel.com.
The new website was designed by Whereoware, on behalf of NYIGF.