Office Depot recently unveiled its market makeover of 14 stores in Austin, TX, including a flagship location called, “BizBox: Powered by Office Depot,” that integrates the BizBox offering into its retail locations.
The reimagined stores offer a suite of services for small business owners offered both online and in-store, along with flex workspaces in select stores. The new stores are part of its strategic transformation from a traditional office products retailer to a broader business services platform, the company said.
BizBox is said to be a one-stop-shop for entrepreneurs, offering end-to-end services to help small to mid-sized businesses start and grow their companies, including logo and website design, digital and social marketing, full-service copy and printing, finance and accounting services, payroll, human resources, tech support, Centriq’s Asset Management software and more. The stores in the Austin market will also offer consultative support.
The new business services platform builds upon Office Depot’s previously announced acquisition of CompuCom Systems, and strategic investment in Centriq Technology. The company plans a phased approach to these makeovers. The shift will continue to unfold in its 1,400 stores across the country, according to Office Depot.
“This is a key inflection point in the company’s transformation from a traditional office products retailer to a broader business services platform,” said Gerry Smith, CEO, Office Depot. “Helping small and medium-sized business customers is core to our identity, but the reality is that our customers’ needs have changed. BizBox reflects our continued commitment to an omnichannel experience that addresses the challenges small businesses are facing today.”