Friday, November 2, marks the opening of One Kings Lane’s first downtown store, in Manhattan’s trendy Soho neighborhood.
The 3,500-square-foot Soho store, over two shopping floors and a basement inventory space, follows a Southampton, NY location. The Southamption location, originally conceived as a temporary operation, continued open after the Bed Bath & Beyond subsidiary decided to keep it operating based on consumer response. Prior to that opening, One Kings Lane had been a strictly e-commerce business going back to its founding nine years ago.
The Soho One Kings Lane location has been merchandised with the urban shopper in mind, with smaller scale furniture mixing the retailer’s private label and supplier branded products. One Kings Lane designed the presentation to address cramped urban living spaces effectively, both in terms of scale and aesthetics, a spokesperson for the retailer stated. In fact, the store layout was set to reflect, at least in part, a Manhattan loft space. The Southampton store has been set with the suburban shopper in mind and, the spokesperson said, One Kings Lane would continue localizing the presentation of other brick and mortar stores that it is considering.
The store also includes a touch screen that gives shoppers access to Palette, which uses 3D product visualization technology to render 276,000 possible product combinations immediately available to the shopper.