Oneida Opens New Forty One Madison Showroom

Continuing the expansion of its retail business, The Oneida Group has opened a new showroom at Forty One Madison, debuting an array of new flatware designs for the Spring New York Tabletop Market.

“With our flagship Oneida retail brand back in-house following the end of our licensing agreement last year, we are thrilled to open our fabulous new showroom in the design capital of the world as part of New York Tabletop,” said Mark Eichhorn, CEO of The Oneida Group. “This impressive space along with the debut of several new flatware designs underscore our commitment to re-energizing and continuing to grow the Oneida brand through strategic investment in production and thoughtful design innovation.”

Located on the 10th floor of the Forty One Madison showroom tower, the new 2,864-square-foot Oneida showroom boasts an artisan loft interior feel. A custom bar was fashioned from a repurposed Oneida silversmith’s bench and adorned with stainless steel flatware stock, while a vintage Oneida factory door transformed a storage closet into a dramatic focal point for the showroom.

“We wanted the showroom to reflect both the historic origins of the Oneida community, which puts high priority on quality and craftsmanship, as well as connect with the trend for all things artisan in today’s design and culinary world,” said Paul Gebhardt, svp/design and creative director at The Oneida Group. “The worn surfaces and authentic tool marks reflect years of creative activity and form a patina on these antiques that speaks to the rich Oneida Silversmiths history.”

More than 150 different Oneida flatware designs will be on display in the showroom, with new introductions embracing a full range of styles. Anchor Hocking glassware, as well as Oneida bakeware, cookware and cutlery, also will be on display.