Oster Launches Pro Blender With Texture Settings

The Oster brand, a division of Newell Brands, has launched the newest addition to its blender portfolio, the Oster Pro Blender with Texture Select Settings. The new blender gives consumers the option to customize their food texture with the touch of a button, for thin, medium or thick results.

“Home cooks use blenders for a variety of cooking purposes, including chopping vegetables, blending soups and making smoothies, which all have different desired textures,” said Eric O’Neill, director of brand development, Oster. “We aim to deliver products that fit our consumers’ growing needs, and with the Oster Pro Blender with Texture Select Settings, we’re making it easy for cooks to get the exact consistency they’re looking for in their food or drink with just the touch of a button.”

The blender also features nine pre-programmed settings including smoothie, milkshake and food chop, each with the choice of a thin, medium or thick setting. Four manual settings of low, medium, high and pulse offer additional control. The blender is also equipped with a dishwasher safe, 8-cup Tritan jar and features a 1,200-watt motor.

For further customization, the 5-cup food processor attachment has a chopping blade and slicing disk. The blender and food processor each use Dual Direction Blade technology, to blend in forward and reverse motions, optimizing blade power and pulling ingredients down into the jar for fast, consistent blending.

The Oster Pro Blender with Texture Select Settings is available exclusively at Target and Target.com for $99.99.