Overstock.com has added three new executives to its retail leadership team. Catherine Borda was appointed to the newly created position of chief customer officer, Chris Donnelly appointed chief of staff to the president, and former Overstock co-president Dave Nielsen appointed chief sourcing and operations officer.
Borda will supervise customer care, consumer insights, brand strategy, Club O loyalty program and CRM teams, as well as any other customer-facing technology, strategy, product or experiences. Prior to joining Overstock, Borda was AT&T assistant vp/audience strategy and planning.
Donnelly is tasked with reinforcing Overstock’s brand identity and customer journey. Before joining Overstock, Donnelly was a corporate investor and advisor after working as chief strategy officer and chief product officer for Oakley.
As Overstock’s chief sourcing and operations officer, Nielsen takes responsibility for overseeing sourcing, merchandising, partner care and supply chain teams. Nielsen spent six years with Overstock, rising to the position of co-president and leading the e-tailer’s’s marketing, merchandising and supply chain operations, leaving the company to assume the role of CEO at Global Access, a provider of logistics technology and cross border expertise.
“In recent communications with our shareholders, I have mentioned that our shift of financial capital into blockchain, both into Medici in general and, especially, tZERO, has been matched by a shift of some of our most proven human capital as well,” said Patrick Byrne, Overstock.com’s CEO and founder. “This has created a wonderful opportunity for growth for some of our most talented junior leaders. However, I also took it as an opportunity to reach out and recruit three tremendously strong players to take three out of seven key roles on our a newly reorganized retail executive team, making it, I believe, the strongest executive team we have had in the 19-year history of Overstock.”