Overstock Appoints Jwala SVP/Demand Fulfillment

Overstock.com has named Vidya Jwala as svp/demand fulfillment. He will be responsible for overseeing the e-commerce company’s sourcing, merchandising, supply chain and customer care businesses.

Jwala joins Overstock from Walmart, where, as vp/merchandising and operations, he focused on merchandising planning, category management, pricing and costing. Prior to Walmart, he served in leadership roles at the Tractor Supply Company, Lowe’s Companies and Jo-Ann Stores.

“Vidya brings the knowledge and data-driven approach needed to scale our sourcing and supply chain efforts,” said Saum Noursalehi, president, Overstock. Noursalehi also noted that Jwala combines experience with nationally known retailers and expertise in business intelligence, analytics and data science to Overstock’s global scale multi-channel e-commerce platforms, including its business to business operations, assortment planning, global sourcing and supply chain optimization.