Overstock’s board of directors has appointed Barbara Messing as its newest independent director on August 4. Messing most recently held the role of svp/chief marketing officer for Walmart U.S., leading the marketing organization across the stores and e-commerce business while developing and amplifying brand strategy.
Prior to that, she was the svp/CMO of TripAdvisor.
Messing is Overstock’s second board of directors appointment in 2020 following the June appointment of William Nettles. The company’s board now has seven members, six of whom are independent.
“Barbara’s experience in leading some of the world’s most well known retailers and e-commerce companies will be a significant asset to Overstock,” said Overstock chairwoman of the board, Allison Abraham. “We are confident that her expertise in branding, communications and customers insights will add tremendous value to our board of directors and have a positive impact on our company.”