OverstockArt.com has launched a new private label brand name and logo under the designation LaPastiche. The new brand differentiates OverstockArt’s hand painted oil paintings from the rest of the website’s wall decor product offerings, the company maintained.
Hand-painted oil paintings have been central to OverstockArt’s operation for more than 13 years, the company noted. Over time, the product line has developed a unique color, texture and subject matter that is now trademarked under the new LaPastiche brand.
The new LaPastiche private label brand allows the company and its partners to differentiate OverstockArt’s collection from competitors, the company said.