Overstock & At Home: Cases In Rapid Retail Evolution

NEW YORK— The coronavirus pandemic has accelerated change across retailers as they strive to support consumers, whether it be the rapid increase in e-commerce, the roll out of new omnichannel programs or the transformation of home assortments.

In this issue, HomeWorld Business looks at the case of two distinct retailers— At Home’s home décor superstores and Overstock’s pure play e-commerce platform— as they look to develop future growth strategies.

Overstock made a pivot not long ago and, David Nielsen, the company’s president, said it was making progress on revitalizing its retail operation (story, page 6).

At Home is rolling out the Grace Mitchell Collection in a partnership that builds off earlier initiatives but with this one representing a new milestone as it undertakes building an exclusive brand that will develop over time (story, page 8).