Overstock.com has launched what it said is the world’s largest omnichannel 3D and augmented reality experience in e-commerce.
This allows the retailer to expand its 3D models from its mobile apps to mobile web, reaching all of the retailer’s mobile users. The new AR functionality will also be available on Overstock’s desktop site.
Building on Overstock’s investment over the past three years in AR and 3D experiences, Overstock partnered with Seek, an AR industry leader specializing in web-based AR, to build on this innovation.
Whether browsing on the mobile or online platform, Overstock shoppers can seamlessly view true-to-life size 3D renderings of thousands of products from categories including furniture, home goods and décor on all platforms and view these products in their room with AR.
“Technology and innovation are at the core of who we are,” said Sumit Goyal, chief digital officer at Overstock.com. “With more than half of our customers shopping on mobile devices, we are constantly looking for opportunities to enhance the customer experience no matter how they shop and give our customers more confidence while shopping online.”