Overstock Partners With HGTV To Promote ‘Urban Oasis’

The annual HGTV Urban Oasis promotion has a new participant: Overstock.com. The online retailer is partnering with the network to furnish a home as part of the 2015 giveaway.

The home that is the center of this year’s promotion is an approximately 1,300-square-foot bungalow located in trendy Asheville, NC, Overstock reported. As its portion of the partnership, Overstock provides furniture, home décor, sporting goods, clothing and accessories, which all contribute to a grand prize package valued at more than $500,000. The promotion will culminate in a prize award made in the fall.

“Overstock is excited to work with HGTV and align with a destination like Asheville,” said Overstock’s president, Stormy Simon. “We can’t wait to see our products, from spoons to sunglasses, and even kayaks, all in one home. Consumers already think of us for home, but this is an opportunity to showcase that we are all things lifestyle.”