Ovie Debuts Smarterware Connected Food Storage On Kickstarter

Ovie, a Chicago-based tech startup, has launched its Smarterware connected food storage system via a Kickstarter campaign.

The new system is designed to help the user reduce food waste and keep better track of their food. Smarterware consists of Smart Tags, 6-cup containers, clips, and universal connectors that can attach to any container or bottle. The Smart Tags fit securely into the Smarterware container, clip and universal connector. Each tag features a light ring to give instant at-a-glance visual cues showing the freshness of every tagged item in the fridge.

For instance, the light starts off on green meaning it’s safe to eat, then turns yellow to show it should be eaten soon, and then ultimately to red when it’s time to throw it out.

“We designed our smart tags to not only track food for notification purposes, but also to provide visual indicators to anyone in the household,” said Dave Joseph, co-founder and head of product design, Ovie. “The color changing light ring was key in making it extremely easy for every member of the household to see what food is important to eat now.”

Ovie is also designed to integrate with Alexa and other smart home hubs, as well as recipe and grocery apps. It will keep track of everything tagged and will send reminders to a smartphone when food is about to go bad. It will also provide tips on how to eat it, recipe ideas using other tagged items in the fridge, and even connect with grocery apps to allow users to order missing ingredients to complete a recipe.

There are seven Kickstarter pledge levels ranging from the very limited “Super Early Bird” price of $35, which includes three Smart Tags and three Universal Connectors, to a “Tag Everything Kit” at $300, which includes 15 Smart Tags, nine bowls, nine universal connectors and six clips.

Ovie plans to begin shipping Smarterware in early 2019. Retail sets will start at $59.99.