Oxo Launches Company’s First Kitchen Electrics Line

Oxo is entering the small electrics segment with an initial assortment that includes eight products. The new appliances are on display here at the International Home + Housewares Show.

The line includes a 9-cup coffeemaker, 12-cup coffeemaker, conical burr grinder, hand mixer, immersion blender, glass electric kettle, 2-slice toaster and 4-slice toaster.

Company officials noted that all products in the line are positioned at the high end in terms of pricing and targeted for placement in upscale specialty chains and independent gourmet housewares stores.

“This is a natural progression for us,” Larry Witt, Oxo’s senior vp told HOMEWORLD BUSINESS® when discussing the company’s entry into the small electrics segment. “When designing these products we took the same approach that we have used when designing our (non-electric) products.”

See the HOMEWORLD BUSINESS® Sunday daily for an in-depth look at the development of the new Oxo small electrics line.