Pacific Market International has acquired the business of Aladdin South America. Already the owner of the iconic Aladdin brand everywhere except South America, this transaction completes its global ownership of the brand, according to the company.
Effective immediately, Aladdin South America will operate under the corporate entity of PMI South America.
Aladdin South America, with headquarters in Rio de Janeiro, Brazil was established in 1938 and is said to be a leading brand of insulated vacuum bottles in Brazil. With two ISO 9001 manufacturing facilities in Brazil, Aladdin South America will expand its operations to accommodate new products and brands from PMI, specifically Stanley and Migo. In addition, the Aladdin product lines developed for the EMEA, North America and China/Asia Pacific markets will be available to customers and consumers in the Latin American market, the company noted.
“The combination of the highly dedicated team of professionals at PMI South America and PMI’s Aladdin, Stanley and Migo brands will provide powerful merchandising solutions for retailers and offer exciting new innovative products to consumers never before seen in the South American market,” said Rob Harris, president and CEO, PMI. “This acquisition opens the South American market for PMI and allows us to partner with a strong team with significant distribution and manufacturing capabilities in market,” Harris added.
“Throughout our 76 years of ownership of the Aladdin brand, we have seen many achievements and overcome many obstacles. We look forward to this new journey,” said Alberto Jasmim, president, PMI South America.