Pacific Market International Names Dietrich VP/E-Commerce

Pacific Market International (PMI), the parent company of Stanley and Aladdin, has hired Robert Dietrich as vp/global e-commerce.

Dietrich’s experience includes roles as svp/marketing for Vitalize, and svp/e-commerce and marketing for Renfro Corporation. Prior to Renfro, Dietrich worked on the digital agency side, primarily in strategy and analysis, working with American Airlines, Disney Parks & Resorts and other clients across a variety of industries.

He will report to the president, global Stanley once that position is filled, and will report directly to CEO Bob Keller in the interim. He will be based in Seattle.

“Growing our e-commerce business is a crucial element of our long term growth strategy,” said Keller. “Robert has a proven track record in building the strategic and tactical e-commerce platforms for leading consumer product companies. We are excited to have someone of Robert’s caliber lead our organization in building an integrated omnichannel experience.”