Pacific Market International (PMI), home to the Stanley and Aladdin brands of hydration products, has rebranded to PMI Worldwide. In addition, the company has named Erik Baserman as the company’s vp/engineering and quality.
Baserman will oversee PMI Worldwide’s global research and development, engineering and quality functions. Company officials said he brings more than 20 years of experience in research and development, product development and product marketing.
Prior to PMI, Baserman held senior leadership positions at IBM, Philips Sonicare and several early stage technology companies.