PackIt Enters Meal Kit, Grocery Delivery Industry

PackIt has expanded into the meal kit and grocery delivery industry with a new line of commercial totes: the Freezable Ultra Tote, Delivery Tote and Ready Tote. Each tote is commercial grade and designed to offer meal kit and grocery delivery companies a sustainable, reusable solution for its customers.

The totes all feature PackIt’s Ecofreeze technology, which the company said is freezable gel built into the walls of the bag. The totes collapse flat to freeze in commercial freezers overnight and negates the need for ice packs.

“Currently, grocery and meal kit delivery companies are racing to capture market share in this explosive sector, but all face the same cold chain execution challenges,” said Melissa Kieling, founder of PackIt. “Their inability to keep perishables cold and at a food safe temperature during distribution is resulting in expensive and complex distribution workarounds, product shrinkage, and poor customer experience.”

The new Freezable Ultra and Delivery Totes replace boxed delivery packaging and has a cooling time span of 12 to 24 hours, said PackIt. The Freezable Ready Tote cools between eight and 12 hours and is designed to replace soft-sided meal delivery totes.

With the extended cooling duration created with PackIt’s Delivery Totes, companies can implement cost saving efficiencies throughout the final mile with longer pack-out times, more efficient delivery routes, extended delivery windows and provide the option of unattended deliveries, said PackIt.

“This new ability to keep food cold during the final mile becomes the solution to greatly reduce costs. A retailer can finally deliver top quality and make a profit,” said Kieling. “I’m thrilled that after a decade in the consumer products space, we are bringing our technology to this burgeoning commercial space.”