The August 17 edition of HOMEWORLD BUSINESS® revealed the 15th annual “People To Watch” in housewares during the next 12 months.
Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.
The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.
Pamela Stafford, Hestan Culinary, Director
CREDENTIALS: A long-time veteran of the housewares industry and brand building, while working for Brady Marketing, Pamela Stafford was tapped by Stanley Cheng, founder of Hestan Smart Cooking and Hestan Culinary, to bring this new cookware brand to the market.
WHAT TO WATCH: Stafford is continuing to grow the brand two ways— using its boutique, high-end story while working to create a true partnership between Hestan and the channels of distribution that carry the brand.
In addition, Stafford is also navigating new consumer shopping preferences. She was instrumental in the launch of Hestan’s newest technology, the Cookware Concierge program. The service works by allowing consumers the ability to browse Hestan’s selection of products online, while choosing a convenient time to be contacted by a brand representative. During the appointed time, Hestan’s cookware specialist will contact the consumer by phone to review questions and help him or her determine what’s best for their cooking needs and lifestyle.
The company has plans for expansion as well, and is looking to debut complementary housewares lines under the Hestan Culinary umbrella.
PERSPECTIVE: Stafford is planning to continue opening up doors for Hestan, like its latest partnership with Food52, and finding new avenues to bring the brand to the serious home cook. Stafford feels strongly that Hestan’s personal touch, combined with the intricately designed cookware, is what will really help create loyalty from the top of the supply chain down. Stafford often sends personally-written “thank you” cards, bottles of wine from Hestan Vineyards, and is always looking to coordinate efforts for launch events or in-store initiatives. The effort of the brand to make things as personal as possible is designed to come through all of its omnichannel outlets, even in the digital world where no one expects it. —Emily Cappiello
2021 HomeWorld Business People To Watch (click on name for profile):