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Panasonic, Furniture For Life Form Massage Chair Distribution Deal

Panasonic Corporation of North America and Furniture For Life (FFL) have entered into a business partnership in which FFL has been appointed the exclusive U.S. distributor of Panasonic’s massage chairs.

“Today a great brand leader joins with a passionate distribution partner to energize the U.S. massage chair market. Our shared goal is to deliver health benefits and improved quality of life to the American consumer,” said Ian Hays, vp/sales at FFL.

FFL’s products are sold through a nationwide network of authorized brick and mortar dealers, e-commerce outlets and its direct-to-consumer channels, the company said.

Bill Soderberg, group manager of Panasonic Consumer Electronics Company, noted, “Our new partners at FFL can enthusiastically carry forward our passion and success in the marketplace.”