Panasonic Advances New Styling Iron

Panasonic has expanded its hair tool lineup with the debut of an advanced styling iron designed with its nanoe technology.

The Panasonic EH-HS99-K Flat Iron and Styling Iron uses nanoe technology to draw moisture from the air and create super-fine particles that hold approximately 1,000 times more moisture than a regular ion, the company said.

It also features a high-recovery heater and constant temperature control, which is said to allow for even heat distribution over the styling plates to efficiently style hair and help reduce styling time. Five heat settings allow users of different hair types to choose their ideal styling temperature. The rounded flat iron shape and thumb dimple in the handle allow for comfortable movement, so a user can straighten hair or create a wave or curl.

“Especially in the past few years, in an effort to reduce dry, dull hair, consumers have moved away from using hot styling tools on their hair. With the new nanoe Flat Iron and Styling Iron, users can confidently heat-style hair while maintaining hydration,” said Destiny Vancans, product manager, beauty, Panasonic Consumer Electronics Company. “Embracing technology and innovation, Panasonic optimized nanoe technology in the development of this salon-quality hair styling tool to provide customers the opportunity to see beautiful results.”

The iron carries an MSRP of $129.99, and is now available for purchase online at Target. It will be available in additional beauty specialty stores and mass retailers nationwide later this year.