Ambiente has announced that designer Paola Navone has been chosen to create the special presentation for Italy, the partner country of Ambiente 2016.
During her internationally acclaimed career, Navone has worked for companies such as Alessi, Egizia, Natuzzi, Reichenbach and Roche Bobois. Moreover, she has been the creative director of Italian furniture manufacturer, Gervasoni, since 1998.
“Italy and Germany are linked not only by important cultural and economic relationships. Italy is a country renowned for outstanding design. Therefore, we are delighted that Paola Navone, a personality of high standing on the international design scene, has agreed to create the Ambiente Partner Country presentation,” said Detlef Braun, member of the executive board of Messe Frankfurt GmbH.
Paola Navone has ties to Ambiente going back many years. She has curated and designed several special presentations for Messe Frankfurt, including the product displays of the “extra – soft touch” and “extra – remix” series at Ambiente 1997 and 2001 respectively. She also designed Café Waterbar at Ambiente 2005.
“The know-how that makes the Italian design industry unique in the world will be the protagonist at the partner country presentation. With its many companies big and small. With its endless stories to tell. Stories of centenary craft traditions of entrepreneurs, of courageous complicity between creation and production that have built in so many ways, and still build, the history of design in Italy,” Navone said of the project.
Following Denmark, France, Japan and the USA, Italy is the fifth Ambiente partner country and visitors and exhibitors can look forward to another impressive presentation. It addition to the partner country presentation, the plans also include a “Partner Country Day” with exhibitor activities and events.
Ambiente will be held February 12-16, 2016.