Parks Associates: Robotic Vacuums On The Rise

A recent report by Parks Associates found that more than 6% of U.S. homes that have broadband service currently own a robotic vacuum cleaner, with that number expected to grow to 11% by 2020.

The findings are based on Robotics: Changing the Way You Live at Home, the latest report from Parks, an international market research and consulting firm. 

According to its report, Parks stated that robotic floor cleaners are the first phase of the consumer robotics market, which it said will gradually expand to include healthcare, home controls, toys, and education.

“Home robots are slowly emerging as a new category within the connected home and Internet of Things, but for the near term, most consumer robots will perform single tasks, such as the Roomba vacuum cleaner, which has sold nearly 13 million units since 2002,” said Barbara Kraus, director of research, Parks Associates. “This area of the market will increase if large mass marketers such as Samsung, Sony, and LG enter this space and, by virtue of their marketing resources, generate more awareness of the category.”

Parks also suggested that this growth will be in small steps globally, with consumer adoption concentrated mainly in high-income homes. For example, in the U.S., Parks stated that 11% of broadband households with an annual household income of more than $100,000 have a robotic vacuum cleaner, nearly double the national average.

While the Parks report forecast the continued growth of robotic floor cleaners, it stated that there are still barriers to overcome, which include privacy concerns and low consumer awareness.

The Parks report also identifies leading players in consumer robotics development and discusses applications for the connected home, including a five-year forecast for U.S. robotic floor cleaners.