Part 2: Fashion Tastes Drive Wayfair Greyleigh Curation Concept

Wayfair has been known for its curation of products, organizing merchandise to simplify the shopping experience for consumers. The retailer has been gradually expanding its curation efforts, with the latest example being the launch of its Greyleigh collection.

The collection’s broad style palette avoids anchoring it to a particular design designation. Rather, as is the case with artisanal designers, Greyleigh combines elements that stand as touchstones for designs that are grounded in tradition but attend current considerations.

On its site, Wayfair provides Greyleigh shoppers a gallery of product images, precise measurements and product descriptions, as well access to reviews.

For the full story on Wayfair’s Greyleigh collection launch, see the January 21 issue of HomeWorld Business.