Part 3: Fashion Tastes Drive Wayfair Greyleigh Curation Concept

Wayfair has been known for its curation of products, organizing merchandise to simplify the shopping experience for consumers. The retailer has been gradually expanding its curation efforts, with the latest example being the launch of its Greyleigh collection.

The Greyleigh landing page on Wayfair’s website kicks off with a shoppable lifestyle banner image, then provides category and other shopping filters below, as well as a video presentation consumers, can click on for a discussion of what the brand is about. It also includes a baby/kids and a teen lifestyle shop, while the style shot enables consumers to click through to find a range of such products. The full collection presentation follows directly underneath.

The landing page finishes with more than 150 sub-collections featuring different product groups. The sub-collections can also deliver various product segments. For example, Altenberg features a range of furniture in a traditional style with a transitional turn and distressed finishes, while Albin features complementary storage baskets.

For the full story on Wayfair’s Greyleigh collection launch, see the January 21 issue of HomeWorld Business.