PBteen has teamed up with Sanrio’s Hello Kitty to unveil an exclusive collection of home décor created for teens and Hello Kitty fans.
The Hello Kitty x PBteen Collection includes bedding, decorative accessories, lighting, and bathroom essentials, as well as stylish gear including back-to-school items, adorned with Hello Kitty’s iconic silhouette.
“Sanrio is always seeking meaningful partnerships that deliver unique extensions of our lifestyle brand to fans of all ages,” said Craig Takiguchi, COO of Sanrio, Inc. “Aligned in our core mission, Sanrio’s collaboration with PBteen brings Hello Kitty’s first full home décor collection to life and perfectly merges her classic style with quality product design that PBteen is known for.”
The licensed collection is said to be a modern expression of classic Hello Kitty style designed in shades of blush, ivory, champagne gold and light gray. The collection of more than 20 pieces is available now online and in PBteen stores nationwide in early July.
“Hello Kitty’s beloved style and timeless appeal is a natural partner for the PBteen brand,” said Jennifer Kellor, president, PBteen. “The Hello Kitty x PBteen collaboration is a fresh, sophisticated and fun home décor collection.”