PBteen, Slater Develop Surfer Lifestyle Home Furnishings Collection

Williams-Sonoma, Inc.-operated PBteen has announced an exclusive collaboration with Kelly Slater, the 11-time world surfing champion. The home furnishings collection will consist of sustainable materials and recycled fabrics, the company stated. The Kelly Slater for PBteen collection will debut on PBteen.com in early April 2015. Offered as a capsule collection, the collection represents Slater’s debut into home furnishings.

Product categories in the Slater introduction include furniture, bedding, lighting, wall art and decorative accessories for tweens and teens. The collection of more than 40 pieces offers furniture built with FSC certified wood, rugs made with recycled materials and bedding using 100% organic cotton.

“I’m really excited to be working with PBteen on this project,” Slater said, in announcing the collaboration. “While they’re not part of the endemic surf market, I’m honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials. Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working towards, on a professional and personal basis. In collaborating with PBteen, we are creating a subtle and natural feel with this collection, something that has an authentic appeal for teens and their parents alike.”

Sandra Stangl, president, Pottery Barn Brands, said, “As a mother with two teen-aged kids who are avid surfers, I have seen the rise of the surf lifestyle up close and feel this is not just a trend, but a movement that is here to stay. While collaborating with Kelly, he challenged our team to bring sustainability to every part of the Kelly Slater for PBteen collection. We are proud to say this is the most environmentally responsible collection we have brought to market to date. We believe it’s very empowering to show tweens and teens, regardless if they surf or not, that they can make a difference for the world’s resources by being mindful of their personal choices.”