PBteen To Launch Fall 2014 Collection, Opens New Store

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the opening of its Kierland Commons store in Scottsdale, AZ. The new store will be a combined PBteen and Pottery Barn Kids and will open on Friday, July 18. The Scottsdale location marks the 18th PBteen store in the U.S. 

The new store will feature the company’s Fall 2014 collection, including items from the brand’s second collaboration with designers and fashion stylists Emily Current and Maritt Elliott. The exclusive collection reflects the designer’s classic Americana design with vintage-inspired, yet modern furniture, bedding, lighting, wall decor and decorative accessories. 

The store will also feature back-to-school gear, such as backpacks, lunch totes, XL sheet sets, task lighting, storage solutions and more. 

A PBteen Design Lab will also be anchored in the store. Here, teens and parents can engage with the brand and its products by digitally created a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs on a TV screen overhead. A similar Design Lab will be available for Pottery Barn Kids. 

We’re excited to open our first PBteen store in Arizona at Kierland Commons,” Sandra Stangl, president of Pottery Barn Brands said. “As PBteen continues to grow, we’re thrilled to open more retail stores to give customers the opportunity to experience the brand in a different way. This combined location with Pottery Barn Kids brings two of our brands under one roof to make shopping across our brands easier and give parents a one-stop resource for all their back-to-school needs.”