PBteen has entered into an exclusive product collaboration with popular YouTube performer Meg DeAngelis. Billed as MayBaby on YouTube, DeAngelis has worked with the Williams-Sonoma retail brand and producer AwesomenessTV on an original do-it-yourself series titled “Revved Up Rooms.”
The show, starring DeAngelis, debuted earlier this summer. “Revved Up Rooms” launched featuring AwesomenessTV’s first product integration campaign with a home décor retailer and as PBteen’s first video series featuring a vlogger. The five episodes in the series offered different DIY projects, and the videos have been viewed millions of times online, PBteen asserted.
Each product in the MayBaby by Meg DeAngelis collection, set to launch on PBteen.com and in PBteen stores nationwide in January 2016, will feature vibrant colors and playful prints. With more than 40 items planned across key categories, including furniture, bedding, rugs, lighting, decorative accessories and wall décor, the collection will range broadly in price with items beginning at $18.50 and proceeding to $1,299, PBteen said.
“While working with Meg DeAngelis during the AwesomenessTV series, we were so impressed by her energetic spirit and ability to captivate fans through her relatable personality,” said Jill LaRue-Rieser, svp/merchandising for PBteen. “It was a natural fit to extend our relationship with Meg, and we’re excited to share this upcoming collection with teens across the country in January.”