People to Watch in 2016:
Andreas Rouve

The August 17 edition of HOMEWORLD BUSINESS® revealed the 10th Annual “Players,” 20 people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Player’s CredentialsPrior to being named Spectrum Brands CEO in March, Andreas Rouvé spent 13 years with the company working in a variety of management positions. His career with Spectrum began in 2002 as CFO of Spectrum’s European battery division and prior to being named CEO served as chief operating officer, a position he held since February 2014. Most of Rouvé’s experience is within the battery segment. Prior to joining Spectrum, he spent 13 years with VARTA Portable Batteries in a variety of management positions. 

What To Watch: With Rouvé having expertise in the battery segment, the key going forward will be sharpening his knowledge of other categories, including small kitchen electrics and personal care products. During his tenure at Spectrum, Rouvé gained familiarity with these categories while serving as svp/managing director with the company’s European battery and personal care division. While in that role, he led the integration of Spectrum’s home appliances and pet suppliers European businesses in 2010-2011.

As with any new company CEO, it will be of interest to see what impact Rouvé will have on new product development in housewares and personal care. In recent years, Spectrum has been aggressive in giving its Black+Decker brand a facelift while adding unique new appliances, and has also expanded its George Foreman line to include outdoor grills and items that give consumers more indoor cooking options. 

Rouvé also follows David Lumley, who during his four-year tenure as Spectrum CEO led Spectrum to 42% sales growth through both organic growth and acquisition. 

Perspective: Upon being named CEO, Rouvé noted that he would lead the company on a continuation of its strategic plans for future growth and value creation. “Our company has a bright future, a deep and experienced global leadership team and many opportunities to further increase our adjusted EBITDA and sustainable free cash flow as we build an even stronger Spectrum Brands,” said Rouvé