People to Watch in 2016:
Kris Malkoski

The August 17 edition of HOMEWORLD BUSINESS® revealed the 10th Annual “Players,” 20 people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Player’s CredentialsWhen Kris Malkoski joined World Kitchen as president of the North America division in 2012, she was tasked with integrating strategies to encompass the six key brands under the World Kitchen umbrella— Pyrex, Baker’s Secret, CorningWare, Chicago Cutlery, Corelle and Snapware. 

Malkoski started her career at Procter & Gamble, where she oversaw brands including Aleve, ThermaCare, Pert Plus and Metamucil. She then launched her own contract product management company, which was sold to Publicis. She then joined Ubiquity Brands, which sold its sweet snacks to ConAgra, and the salty snacks to Snyder’s of Hanover. Her last position prior to World Kitchen was running the Craftsman business for Sears Holding.

What To Watch: Since joining the company, Malkoski has restructured the sales and marketing team, wholesale business and global product development to ensure the brands and products maintain their legacy. To fuel growth, Malkoski noted that the company is looking for smart acquisitions that create strategic synergies with the company’s current brand portfolio. 

The company has taken a more direct approach to engaging customers by collaborating with retail partners and engaging consumers through advanced digital, social and mobile reach. For product development, the company has most recently taken advantage of synergies between brands, such as creating lids that function on both Pyrex and Snapware brands.

Perspective: “We are blessed to have a portfolio of category leading brands with strong equities,” said Malkoski. “It is World Kitchen’s responsibility to keep those brands on the leading edge of new product offerings to continue to deliver unique benefits to the end user. To that end, we explore advanced materials that can offer new-to-the-world benefits. An example would be the technology access agreement we signed with Corning Inc. in 2014, providing us with access to their advanced glass and ceramic materials and technologies.”