Perfect Company has partnered with The Absolut Company to enhance the consumer’s at-home bartending experience. Initially, said Perfect Company, Absolut will provide exclusive cocktail recipes for the Perfect Drink Smart Scale, which works with the Perfect Drink Interactive Recipe app.
“Our technology is a perfect fit for Absolut fans as it allows vodka drinkers to find, create, and enjoy a perfect Absolut cocktail every time, whether the user is an experienced mixologist, or a first timer,” said Darin Barri, co-founder, Perfect Company.
The Absolut Classics recipe pack includes a collection of recipes from some of Absolut’s most popular, classic cocktails like the Lemon Drop, Sea Breeze and Mule, along with modern recipes such as an Espresso Martini and Elderflower Collins.
Consumers can connect the Perfect Drink Smart Scale via Bluetooth to the Perfect Drink app on their mobile device to find a recipe to craft. The Perfect Drink Smart scale weighs each ingredients’ pour in real time and the app alerts the user when to stop pouring. The app will compensate for over-pours by instantly rescaling the other ingredients, the company said.
Perfect Company said that additional integrations with a variety of Absolut’s brands will be announced in the future.