Wayfair Launches Perigold Luxury Home Brand

Wayfair has launched a new online retail destination for luxury home furnishings and décor, Perigold.

The new luxury home brand debuts by offering more than 75,000 items for the home across more than 300 marquee brands, according to the company. The selection includes furnishings from design houses such as Matouk, Schumacher, Brownstone, Milling Road, Sferra, Frette and Noir. Consumers will be able to shop for upmarket brands typically found in design showrooms and specialty shops, noted Wayfair. Perigold’s selection incorporates a broad range of furnishing styles and categories, from traditional furniture and décor to modern lighting and wallcoverings.

In terms of services, Perigold will provide expert concierges, available 24/7, who can offer one-on-one style guidance and assist with delivery for all orders. A white glove delivery service comes complementary with all large items, Wayfair noted, providing customers with in-room placement, full assembly and packaging removal. Shipping is free on orders over $49.

“We are thrilled to present this groundbreaking new retail offering to shoppers seeking the highest quality furnishings for their homes,” said Paul Toms, vp/Perigold, for Wayfair. “Perigold provides wide-ranging access to the most respected brands in home along with tremendous ease of dedicated concierge service and white glove delivery on all products. It’s a truly unique home shopping experience that shoppers will love.”