Peugeot has become an official partner of the 2017 World Food Championships.
The WFC will host the Ultimate Food Fight competition in Orange Beach, Alabama, in November 2017. It is said to attract culinary stars, home cooks and other foodies as they seek out TV fame through cooking shows and acting opportunities.
Peugeot said it will have prominent visibility at the event and in WFC promotional and online materials. Every food champ who makes a category top ten in the competition will be rewarded with a prize pack of premium Peugeot kitchenware products.
“The World Food Championships and the Ultimate Food Fight celebrate the culinary arts and the pleasures of sharing a great meal, so it’s a perfect venue for the Peugeot brand,” said Yvette Laugier, general manager of PSP North America, LLC.