Peugeot is expanding into new housewares categories including cutlery, cutting boards, glassware and gourmet spices.
“With great pride in our heritage, Peugeot embodies the commitment of our family to the values of expertise, innovation and style. With our gaze fixed firmly on the road ahead, the future, Peugeot is accelerating its development to offer the very best in kitchen and dining products, for chefs, families and lovers of great food,” said Jean-Philippe Peugeot, chairman of EPF, under which PSP North America LLC operates.
In terms of marketing, the company has updated the brand’s logo. The Peugeot lion is now depicted with a more youthful and modern look, the company said. With its clean, contemporary, open lines, the logo now incorporates the word “France,” speaking to the brand’s French culinary traditions and standards.
A button depicting the iconic Peugeot lion will adorn all of the company’s kitchenware and tabletop products, reinforcing the brand and providing a visual marker of quality and taste, the company said.