P&G Introduces Olay Pro-X Facial Cleansing Appliance

Procter & Gamble has introduced a new Olay Professional Pro-X Advanced Cleansing System, an at-home facial cleansing tool that cleans and exfoliates.
Designed by the Olay Professional Alliance for Skin Care Innovation, a group of dermatologists and Olay Scientists, the battery-operated unit gently washes, removes dry skin cells and promotes cell turnover, according to the company.
“The secret to Olay Professional Pro-X Advanced Cleansing System’s effective cleansing is in the rotating bristles,” said Dr. Greg Hillebrand, P&G Beauty Science. “As the tool’s two-speed brush head spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse.”

Suggested retail price is $29.99.