Philips Launches Licensed ‘Ice Age’ Electric Toothbrush

Philips Sonicare has introduced a new, limited edition version of its connected sonic toothbrush for kids featuring characters from the movie, “Ice Age: Collision Course.”

The limited edition toothbrush is equipped with Bluetooth technology and a free, interactive coaching app that helps kids develop good oral care habits with the help of their personal brushing coach, “Sparkly.” It also features eight sticker designs, including both Ice Age and Sparkly characters, a kid timer, kid pacer and easy grip handle.

“Our goal with Philips Sonicare for kids is to establish good oral care habits from the start,” said Alexander Harris, senior marketing director, health and wellness, Philips North America. “What better way to motivate kids than with their favorite characters from the new movie Ice Age: Collision Course; and a little help from Sparkly, the Philips oral care coach.”

The electric toothbrush is available now at Amazon.com, Drugstore.com, Walmart and other retailers, with a suggested retail price of $49.99.