Philips Norelco and Barstool Sports are joining forces as part of a promotion this summer and fall where the two will showcase an array of male grooming products from Philips Norelco at various sporting events around the U.S.
The partnership kicks off in June with Philips Norelco’s sponsorship of Barstool Breakfast Radio and Barstool’s The Rundown and culminates on Father’s Day weekend at golf’s third major tournament of the year, the U.S. Open.
Philips Norelco products, such as the new Shaver 6000, will have a presence in Barstool Sports’ golf coverage and will be used by Barstool founder Dave Portnoy.
“Philips Norelco believes that men should do what feels right, and we’re excited to partner with Barstool Sports to showcase our innovation in action,” said Marci El-Deiry, senior marketing director personal care, Philips North America. “Our male grooming solutions like OneBlade Face + Body and Shaver 6000 use cutting-edge technology to help men achieve their look with confidence and assist them in their never-ending pursuit to be true to themselves.”
Beginning in August, Philips Norelco will be featured weekly on the Barstool College Football Show and will have an on-campus presence for College Football Show tapings at some of the season’s biggest games. At the games, Philips Norelco will allow fans to show their game face and shave the most creative designs into their facial and body hair using Philips Norelco OneBlade Face + Body.
“Through this partnership, we will create authentic and engaging content for Barstool Sports readers and viewers, showing them how Philips Norelco’s breakthrough technology can help them confidently complete their look,” said Deirdre Lester, chief revenue officer, Barstool Sports.