Philips Sonicare Launches Connected Toothbrush

Philips Sonicare has launched its first connected power toothbrush for adults, the Sonicare FlexCare Platinum Connected.

Built on a platform of sonic technology, the new electric toothbrush features smart sensors that track location, scrubbing and pressure and syncs that data via Bluetooth with a free Sonicare app, which creates a personalized 3D mouth map that guides proper brushing technique via real-time feedback, the company said. Users can also share data with their dental professional, set daily goals and track progress to comply with dental professional advice.

The design also includes a touch up feature, which prompts users to return to missed spots at the end of the two-minute brushing cycle, a brush head performance monitor, which provides personalized feedback on when to change the brush head, three brushing modes at three levels of intensity and an adaptive clean brush head.

“At Philips, we look for ways to innovate and provide smart solutions for healthy living,” said Alexander Harris, senior marketing director, Philips Oral Healthcare. “Working closely with dental professionals, we developed Philips Sonicare FlexCare Platinum Connected to offer people a view into their oral health routine that will ultimately help them achieve optimal cleaning results between dental visits.”

The Philips Sonicare FlexCare Platinum Connected electric toothbrush is available this month at retailers for $199. The toothbrush will also be available with a specialized UV sanitizer to clean brush heads for $219.