Philips Sonicare Readies New Campaign Featuring YouTube Stars

Philips Sonicare has teamed up with YouTube personalities, Arden Rose and Lauren Elizabeth, to share their getting ready routines with fans, featuring use of the company’s DiamondClean electric toothbrushes. 

According to the company, the YouTubers give viewers a peek into their lives by walking fans through their routines and demonstrating how they prep a big date and meeting the parents.

Philips Sonicare DiamondClean has a sleek design, fashion-forward features and what the company said is a unique charging glass that doubles as a mouth rinser. It also has a USB charging travel case and is available in four colors white, black, pink and amethyst. The electric toothbrush retails for $219.99 and is available now at mass retailers. 

View the two videos from Philips Sonicare here. 

Arden Rose:

Lauren Elizabeth: