Pier 1 Names Former JCP Exec To EVP Post

Pier 1 Imports, Inc. has announced today that Eric Hunter is joining the retailer as evp/marketing, with responsibility for Pier 1 Imports’ brand image and integrated marketing efforts.

 “As we look to the future and continue the development of our omni-channel business – ‘1 Pier 1’, strategizing and effectively implementing the breadth and complexity of marketing activities is vital for our success,” said Alex Smith, Pier 1 Imports’ president and CEO. “Eric’s broad marketing experience in retail makes him well-equipped to take on this pivotal leadership position.”

Hunter brings more than 15 years of diverse marketing experience to Pier 1 Imports. Most recently, he served as svp/marketing and acting chief marketing officer for JC Penney Company, in Plano, TX. While there, he led strategy, research, creative, media, customer relationship management and digital direction for the JCP enterprise brand and all JCP-owned brands. Previously, he served as chief marketing officer & group president with Kellwood Company, an affiliated portfolio company of Sun Capital Partners, Inc. that designs, manufactures and markets a growing collection of premier fashion brands.