Pioneer Woman Aims To Broaden Housewares Lineup

Earthbound Brands, a licensing and brand management company, has been appointed by Ree Drummond of The Pioneer Woman brand as the exclusive agency to manage and expand her lifestyle brand of housewares and grow into new categories.

Ree Drummond is the creator of the popular, award-winning “The Pioneer Woman” website, a New York Times best-selling cookbook author, and the host of her own show on the Food Network. The Pioneer Woman’s collection of housewares launched in 2015. Drummond said she will be expanding her retail footprint and product offerings with the experience of Earthbound Brands.

“We are extremely excited to be working with Ree on her powerful brand. We feel privileged to be given the opportunity to help her grow The Pioneer Woman line of products,” said Jeffrey Cohen, CEO and co-founder at Earthbound. “Pioneer Woman loyalists are incredibly passionate, and we are confident that the new range of product offering, all overseen by Ree herself, will engage and delight her fans.”

Earthbound’s current client roster includes Honda, Acura, Honda Powersports, Better Homes and Gardens, Kevlar, Gaiam, Haute Hippie, Under the Canopy and Portico.

Drummond added, “I’m incredibly passionate about home products, from kitchenware to dinnerware, home décor to pets, and I have exciting plans for beautiful new collections and categories. The team at Earthbound and I share a commitment to quality, value, and gorgeous style, and I look forward to taking The Pioneer Woman to delightful new places.”