Ree Drummond, the woman behind The Pioneer Woman, will be featured on QVC on October 23 to showcase her line of housewares.
According to QVC, Drummond will be on “Kitchen Unlimited with Carolyn” at 10 a.m. and at 12 p.m. EST during the “In the Kitchen with David” segment. Viewers will be able to purchase items from The Pioneer Woman collection, featuring patterns designed especially for QVC, beginning October 23 on QVC.com.
“I’m thrilled to offer QVC fans a fun taste of my frontier,” said Drummond. “This special Pioneer Woman collection, available only at QVC, has a vibrant mix-and-match sensibility that’ll bring character to every table.”
The collection consists of six items and features patterns that are exclusive to QVC through December 31, 2016, and has a variety of products ranging from mugs and bowl sets to cutlery and bakeware.
“Ree’s incredible transition from food blogger to best-selling author and television personality has transformed the culinary industry,” said Ken O’Brien, svp/merchandising at QVC. “Her passion for cooking is captivating and we are thrilled to be a part of her journey and give our viewers an opportunity to bring Ree’s cookware into their kitchen.”
Drummond launched her blog, ThePioneerWoman.com, in 2006. A year later, “The Pioneer Woman” appeared on Food Network. She launched her line of housewares in 2015 at the International Home + Housewares Show with Gibson Overseas. The collection of The Pioneer Woman items originally made its debut in Walmart. The exclusive products for QVC are also licensed through Gibson, the company said.