Planetary Design has debuted a French coffee press, dubbed the Flask by ethoz, for use in the home.
The company said the Flask produces 17 fluid ounces of coffee and makes cleanup easy with a removable inner brewing chamber. Building on Planetary Design’s 15-year track record of producing French presses for outdoor enthusiasts, the new Flask by ethoz is the company’s first French press specifically for home and office use.
It will be available for purchase December 10 and will have a suggested retail price of $100. Matching glass tumblers and a tea brewer will also be available soon under the new ethoz brand.
“We’re excited to make our first foray into French presses for the home and office market,” said Jess Nepstad, CEO of Planetary Design. “We have a lot of experience over the past 15 years developing high-quality coffee gear for outdoor adventures, and now we’ve put that knowledge to use to introduce a French press for the indoors. The Flask by ethoz delivers a very clean brew, makes cleanup easy and looks great in the process, with a rugged yet stylish design that’s emblematic of its modern-day Montana origins.”