Planetary Design has rebranded its line of coffee brewing gear and drinkware under the BruTrek name. The new name is an effort to better reflect its target market of outdoor adventure enthusiasts, the company said.
The rebranding comes as the company completes a two-year effort to refresh its entire line of coffee brewing gear and drinkware. The company stated it plans to complete product updates and one new product introduction in January 2020. The new BruTrek logo will be phased in on all products over the next several months so branding is consistent across the line.
“At Planetary, we believe the new BruTrek brand captures the essence of brewing the best cup of coffee or tea possible during your outdoor adventures,” said Jess Nepstad, CEO of Planetary Design. “We love our products’ durability and the patents we’ve incorporated into their design. They can be used while at home or in the office, of course, but they’re truly built to make coffee anywhere— at camp, in a cabin, on the road or out trekking.”