The Private Label Manufacturers Association will launch its first all-digital trade event for the United States from February 1 to 5 offering category-focused online exhibitions featuring leading suppliers of store brand food and nonfood products available for the U.S. market, it has announced.
The association pivoted to present the February version of PLMALive! presents Private Label Week after it had to postpone its November in-person annual trade show, which was to have taken place in Chicago. The online event represents the acceleration and completion of a digital trade show platform that had been in development for years, PLMA president Peggy Davies stated.
The Private Label Week schedule calls for featuring:
- Home and household products: February 1 to 2
- Beverage and center store products: February 2 to 3
- Health and beauty/OTC: February 3 to 4
- Fresh, frozen and refrigerated foods: February 4 to 5
The digital event gives visitors located anywhere opportunities to discover new products and establish live connections with leading suppliers for face-to-face video chat, PLMA noted. The platform is open to product searches 24/7. At all times during and outside scheduled show hours, visitors can exchange virtual business cards and request a call back from exhibitors when available or most convenient.
PLMA already had debuted its proprietary digital platform in connection with its online “World of Private Label” international trade show featuring more than 1,000 food and nonfood suppliers from 61 countries.
Private Label Week in the U.S. takes the PLMA digital experience further with concurrent back-to-back category trade shows and the PLMALive! industry news and information service stream of original on-demand video programming that includes top industry speakers, research, daily category trends and the announcement of the association’s 2020 Salute to Excellence Awards retail winners.
“So many unforeseen challenges resulting from the pandemic continue to disrupt the retail marketplace and supply chain, requiring retailers and manufacturers alike to search out novel and innovative avenues for their businesses,” Davies stated. “PLMA has had to innovate as well. We knew we had to deliver for the sake of members who have the same needs as before to keep on building their business under these most extraordinary circumstances. The same is true for retailers. Their need for innovative and reliable sources for products doesn’t disappear. And when the market environment changes, the capabilities of PLMA members are more important than ever. Everyone knows the show must go on and it will go on… virtually.”