PMI Worldwide has appointed Terence Reilly as global president for the company’s Stanley brand. Reilly will report to PMI CEO Bob Keller.
Reilly will lead global brand, sales, marketing, e-commerce and product design for the Stanley family of products. He will also oversee PMI’s private label division.
Reilly joins Stanley after seven years with Crocs most recently as its chief marketing officer where he led the brand’s marketing, social media, collaborations and celebrity partnerships. Reilly has also held numerous leadership positions, most notably with Famous Footwear, American Express and Prudential Financial.
“Terence brings a wealth of knowledge and leadership across brand strategy, direct-to-consumer marketing and innovation, and is an ideal leader as we continue to build momentum, further positioning Stanley for long-term growth,” said Bob Keller, CEO. “He has a proven track record of leading global expansion of brands and we are thrilled to welcome him to the PMI family as Stanley’s global president.”